real estate

Luxury Listings: How we market your home differently

The Institute for Luxury Home Marketing has released its Luxury Market report, showing a stronger but variable spring market. The report highlights trends, pricing realism, and a guide to marketing upper-tier properties.

The report is helpful because when you have a property that fits the title of “luxury”  the selling process is different compared to regular properties. After all, with premium amenities, exclusive property, and a high level of opulence, it can’t be lumped in with regular listings. That’s why it’s crucial to choose the right luxury real estate agent, such as Lorie Ann Warren, a luxury certified agent(CLHMS) on your side. 

Luxury real estate agents are specifically trained to deal with homes that are upwards of $30 million. They know the ins and outs of the process and are well-equipped to handle the high-level sale. These real estate agents also know how to market your home differently to appeal to the right crowd. This is how they do it.

How to Prepare Your Home for a Sale the Right Way

Selling a home can be an emotionally taxing experience, even in the best circumstances. You’re packing up your entire life and taking it somewhere new, after all. When preparing your home for a sale, your real estate agent will be with you every step of the way to ensure that the process is as seamless as possible. That said, there are some general things you can do to prepare your home in a way that screams to potential buyers, ‘I’m the one! I’m your dream home!’.

Understanding Market Cycles

The key to buying or selling a property in the way that best suits your interests starts with understanding everything you need to know about the market and what it takes to purchase a property.

When it comes to getting things right, real estate agents help you along the way. But getting to know the ins and outs of the real estate market and how they apply to you is a great way to walk into the process prepared and ready for anything.  

The Role of a Real Estate Agent: Why You Need One

Buying and selling a home can be tricky, even in the best circumstances. From staging to offers and everything in between, the amount of work that goes into searching for a new property or selling off one you currently own is a full-time job. That’s why there are real estate agents, after all.

 

While you don’t legally need to use a real estate agent when buying or selling, it’s a great idea to enlist the help of one to get you through the ups and downs of the market. There are many reasons why going with an agent is better than going it alone.

Home Renovation Projects That Increase Property Value

When you plan on updating your space, some changes may be made to improve the livability and satisfaction of your property. That said, several renovations you can do to your space are geared more toward increasing the value of your home. If you’re looking for more bang for your buck when you sell to the highest bidder, try adding one (or all) of these home renovation projects that will undoubtedly increase your property value.

The Impact of COVID-19 on the Real Estate Market: A Year in Review

When the COVID-19 pandemic hit in 2020, the real estate market saw changes that no one could have predicted. Investors aimed to sell off properties, rental prices cooled, and many people in big cities shifted their sights onto larger properties in more suburban areas. The pandemic also saw an increase in home prices as the interest rates sat at a reasonable level.

A Guide to Selling Your Home During the Holiday Season

The holidays are a time for festive cheer, family get-togethers, and, sometimes, selling your home. While selling during the holidays may seem less than ideal, some advantages exist, such as more motivated sellers and less competition. Because of that, it can be a great time to put your property on the market, but you have to do it right. There are things you can do during the holiday sale that will make it easier to get a reasonable price and move with ease.

Keep the Décor Simple

Decorating for the holidays may seem like a no-brainer, but you don’t want to go so over the top that it looks like a Christmas store inside your house. Festive decorations are good, but you want to keep things simple, as you would when selling at any time of the year. That unique decoration you love may not gain the same esteem from prospective buyers, and if anything is off-putting, they might not be able to picture themselves living in your home.

You also want to be mindful of all cultures and religions during the selling process. You may celebrate a specific winter holiday that many other people don’t. In that regard, keeping the décor simple and non-specific is best. Try decking your home out with understated decorations that fit the theme of winter instead of one specific holiday.

Curb Appeal, But Make it Safe

Curb appeal is vital to selling a property. It’s the first impression potential buyers get when pulling up to their potential future home, so you want to spend time making the outside of your property look as inviting as possible. You also want to keep things safe for potential buyers. No one wants to fight through mounds of snow and ice to get inside, and slips and falls can cause injuries.

Make sure that, alongside cleaning and decorating the outside of your house to make it look inviting, you also clear any winter debris that could be a safety hazard. That way, people can feed their curiosity about what the inside of your property has to offer by getting inside safely and soundly.

Respect the Buyer

People buying during the holiday season are often more motivated for personal reasons, often due to changing living situations or selling their own property. That’s why it’s vital to understand where the buyer is coming from when selling your home during the holidays. You want to respect the buyer by pricing the house to sell. That way, interested buyers won’t have to worry about affordability when looking at your property.

Another way to consider the buyer is by making your home a warm and safe haven from the cold. They are in and out of properties all day, so walking into a home that feels like refuge will be much more inviting than homes that keep the heat down during showings to cut costs. You may also want to be flexible with closing dates. While it’s not always possible, giving the motivated buyer the chance to choose their own closing date is a great way to seal the deal.

Selling your home during the holidays can be stressful on top of the hubbub of the festive season, but making a few tweaks to how you approach it can make it much easier to enjoy the process.

Thinking of making a move this holiday season? Reach out to us - The Warren Team - A tradition of trust! 



Customer Service or Customer Experience?

Last week I escorted my young niece to Montreal to support and encourage her on a big interview in Montreal.  I decided to make the trip worthwhile and take a day or two in Montreal to enjoy the pulse and energy in the most cosmopolitan city we have east of Ottawa;)

I think the whole reason I love travel, hotels, window shopping and dining out is to experience service.  Or to have an experience as a customer.....Having been work raised in high end, exceptional, service oriented retail businesses, I am always curious about who is doing what and who is the best.  So when I am away, I delve in and look for those service moments.

Truthfully, I have fallen in love with Montreal and it was the experience after experience over 48 hours with everyone we met.  I was wowed!

But really, I fell in love with Pierre Beauchamp at the Hotel Omni, Mont Royal.  Pierre has been their ambassador from the beginning when it opened as a Four Seasons to its present ownership as the Hotel Omni.  Thirty nine years of making guests fall in love with him, the experience and the hotel.  He had me at the front door with his first hello and his first giggle.  And I thought I had a laugh!

Pierre is the epitome of everything we all strive for in customer service.  He knows its the experience, the little things, the genuine love of what he does, the genuine pride of who he represents.  He knows he is the one who can make the guest feel like a million, like the only one.  He makes a difference.  He didn't just do it with us, he did it with James Brolin and Barbara Streisand, with Super Tramp, with Stevie Wonder.....Really?  He is even more special because it doesn't matter who you are, every guest is equally important. 

I came back to work today with a renewed sense of purpose.  A quest to always look for more ways to make the selling and buying experience better than the expectation.  To make it an experience, not a transaction.  I know we genuinely care and our clients truly get that sense, but I believe we can always do better, always strive for more.  Sometimes, you have to step away, get that personal experience, in order to remind yourself, of why you do what you do.  And to keep looking for new moments we can create for our clientele, who we care so much about.

Kudos to Montreal, kudos to Hotel Omni and super kudos to Pierre...it is because of you, that I will return!  You are a one of a kind, an exceptional gentleman, a superlative role model for everyone who works at the Omni...and may I say, your service is an art.  And there are not enough artists out there!  We all need to strive for this level of execution.   

I love you Pierre!

A Plethora of Reviews this Month! Thank you!

Helping people is what we do!  Its what we love to do.  We don't need accolades, we just love knowing we did make a difference and we did get the job done and fulfil our clients goals!  Thank you to Rhonda and Phil, and Janique and Ben and Carly, for your 5 star reviews!  We appreciate your relationships, support and taking the time to send us a review to share!

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